Riley Locke Publications reaches readers at the moment they are deciding what to read next. That is a narrow moment and an unusually valuable one — and it is the only thing we sell.
Who reads this
People who take genre fiction seriously enough to read a thousand words about a trope. They arrive from search with intent, they are here to choose a book, and they buy at a rate that has nothing to do with general web traffic.
We publish reading guides, trope analysis, readalike pages, and reporting on the book business, across seven genre desks.
Current audience figures are on request and are supplied as measured rather than as estimated. We do not quote reach we cannot evidence.
What you can buy
Site placements. Labelled advertisements in defined slots, served from our own servers. No third-party ad tech — so no tracking, no consent friction for your brand, and no page-speed penalty attached to your ad.
Newsletter sponsorship. One sponsor per issue, clearly identified, written to fit the newsletter rather than dropped into it.
Sponsored posts. Written or supplied by you, labelled as advertising at the top, excluded from our editorial recommendation systems.
Placement by desk, always. Every placement runs on one desk — romance beside romance, sci-fi beside sci-fi — never sprayed across the whole site, and never informed by any data about the individual reader. Your ad sits with its genre and its readers, which is the entire point of buying here.
What you cannot buy
Reviews, ratings, list placements, advance sight of coverage, or the removal of a piece you dislike. Our full advertising and disclosure policy sets out the firewall and how it is enforced.
We say this early because it saves everyone time — and because the firewall is the reason our recommendations are worth advertising next to. A publication that sells its verdicts has nothing left to sell.
You are welcome to advertise with us if we have reviewed one of your books unkindly. It changes nothing in either direction.
Why direct rather than programmatic
We do not run an ad network. Every placement is sold, and served, by us.
For readers that means nothing follows them around the internet. For advertisers it means your ad sits in a hand-built page next to editorial someone actually wrote, rather than in an automated slot next to whatever the exchange filled it with. It also means the site stays fast — which is where a good deal of programmatic revenue quietly goes.
Who we work with
Publishers, authors, audiobook services, bookshops, book boxes, literary festivals, and anyone else with something a serious reader would want.
We decline advertising that we think would compromise the desk, and we run nothing we would be embarrassed to have sitting next to a review.
Get in touch
Tell us what you are promoting and when. We will come back with the rate card, current figures, and what is free.
Where advertising sits
- Masthead Directly under the site header, above the article Wide banner, 970 x 90 or responsive
- In article In the flow, after the third section heading Native block, text and one image
- End of article Below the piece, above the newsletter block Native block, text and one image
- Newsletter sponsorship One sponsor per issue, inside the email Short text, written to fit the issue
Advertisers buy attention here, and only attention. Reviews, list placements, advance sight of coverage and removals are not for sale, and asking will not change that. Bookings are not open yet — the form below joins the waitlist and reaches the desk directly.
If you already advertise with us, you can sign in to your advertiser desk to see how your placements are doing.